#90: The Shift from 9 to 5 to CEO with Veronica Valadez

0:02: Welcome to the Fully Expressed podcast.
0:04: We’re your host Karenna and Samantha.
0:06: This show is your permission slip to stop holding back.
0:10: Here we talk about what it really means to live unapologetically you in your relationships, your business, and your everyday life.
0:17: We believe the most magnetic version of you is rooted in self-expression, honesty, vulnerability, and showing up fully as you are.
0:24: When you own that, you naturally attract the people, the opportunities, and the life that is meant for you.
0:30: Hey guys, Samantha here.
0:32: I am so excited for you to hear this episode because I have a feeling it’s gonna hit home for a lot of you.
0:37: Let’s be real for a second.
0:39: Who doesn’t want more freedom or the ability to create a life on your own terms?
0:44: Whether it’s more time, more creativity, or just the space to do what actually lights you up, so many of us are craving this.
0:53: I remember when I was in my early 20s, working a 9 to 5 and just feeling like I wanted More for myself.
1:01: I had this deep desire to be an entrepreneur and to be my own boss.
1:06: And I knew that I was meant to do things differently, to build something on my own.
1:10: And honestly, I feel like that’s true for so many of you listening.
1:14: That’s why this conversation was so awesome.
1:17: Karenna and I sat down with Veronica Valadez, who is a business and marketing mentor.
1:22: She left corporate behind to become a full-time entrepreneur, and now she’s helping other women do the same.
1:29: So whether you’re Still in your 9 to 5, building a side hustle or thinking about making your side hustle your full-time job, this one is for you.
1:38: She shares so many gems about taking the leap, building a business from scratch, and what it really looks like behind the scenes.
1:45: So without further ado, let’s get into it.
1:49: Welcome back to another episode of the Fully expressed podcast.
1:54: Today we have a really exciting guest.
1:57: Her name is Veronica Valadez.
1:59: She is a business and marketing mentor based in San Diego, California.
2:04: With over 11 years of marketing experience, including 7 years at a Fortune 500 company, she has led major marketing projects, including the launch of a local San Diego bar.
2:15: But what truly sets her apart is her firsthand experience starting two businesses of her own and realizing that success isn’t just about passion.
2:24: It’s about having a solid foundation and a clear brand that makes you a stand out.
2:30: Yeah.
2:31: Welcome.
2:32: Thank you.
2:32: Thank you for having me and for opening the space to share my story and share, talk with your guests.
2:39: Yeah, I’m so excited because I think that what we’re gonna jump into today, our audience is like going to be jumping at the thing.
2:45: Like, you know, we’re going to be diving deep into like, what does it look like to be incorporate and to start a business, to listen to your passions, to feel a calling, and how do you actually get started in that?
2:56: I think a lot of the women.
2:57: And just people in general listening to this podcast, they know that they’re meant for more and I think when you’re in corporate, it’s so easy to get caught up in the, this is safe, this is what I know, this is, you know, it’s easy, I can show up for it, but maybe there’s this part of me that feels like I want to do something different where I want something a little bit more and like, and so I’m so excited to dive into that because it’s such a beautiful conversation because it’s such a real thing, right?
3:22: And one starting a business as a side hustle and then jumping from corporate is a whole thing, but I would love to know.
3:29: Was that your story and what did that look like for you?
3:32: Yeah, so I think entrepreneurship has always been in my blood.
3:38: I started my first official business when I was 10 years old.
3:42: I started selling perfumes out of a catalog, of course, to like family and friends and you know, they would buy just to be nice, but, I’ve followed the corporate path and I got to the top, I guess you can say, and when I got there, I’m like, this is it, like I want more.
4:01: I feel like there’s more like there has to be more things that I can accomplish.
4:06: It can’t just be me going to work, getting off at 6 o’clock, driving home, making dinner, going to sleep, and doing it all over again every single day, and just living for the weekend.
4:17: Like I, I didn’t consider that.
4:20: A great life path, which, of course, some people enjoy their corporate job and there’s nothing wrong with that, but it’s not something I wanted to do.
4:26: I always thought I was meant for more, but.
4:30: I felt this pressure to follow the social norms of going to school, getting a degree, getting a great corporate job, getting a fancy title, getting the nice salary.
4:42: So I did all that and I still felt unfulfilled.
4:45: So, while I was at my corporate job, I started thinking like, how can I start a business?
4:50: So I picked up a ton of different hobbies.
4:52: I did hand lettering, I did photography, I did graphic design.
4:56: And with each hobby that I would pick up, I was always looking into how do I start a business doing this.
5:04: so you can say that I, I started multiple businesses, but That was my path to finding what I was truly passionate about, which again led me back to entrepreneurship, starting a business, following your passion.
5:19: So, after many years of dabbling into multiple things and I learned that I just needed to kind of pause and like, OK, I keep going around the answer when the answer is right in front of you.
5:35: And that’s when I heard my first mentor and I joined a group program and I’m like, oh my gosh, this is great.
5:43: This is what I should be doing.
5:45: I should be helping other people fulfill their passion to start their business, guide them through what it is.
5:51: That they need to do to build a solid foundation to have a successful business.
5:56: And of course, my background in marketing was just the added bonus of like, hey, maybe I needed to go through that corporate job to learn all the marketing, get all the experience, and now I’m off on my own and it’s been honestly the best decision ever.
6:12: I could picture myself going back to a desk job.
6:16: So it sounds like you were in this place of like knowing that you were meant for more and like you know that you’re in corporate and you’re like, what a gift that I, I know I want these things and you did all these things, you dabbled in these different.
6:25: , side hustles.
6:28: And so what was it like to even give yourself permission to dabble in the side hustles?
6:33: How did you create time and space when you had the corporate job?
6:37: Like if you were getting up and driving all day long, getting home and making dinner, like how did you squeeze in your side hustle?
6:44: Well, I would squeeze it in on my drive to work.
6:47: I would either listen to podcasts of people doing what I wanted to do when I Get to work, hey, I would get my work done, have some extra time, you know, go on Google, search how to start a business, how to do this.
7:00: During my lunch hour, I would be scrolling on social media, OK, this person’s doing what I want to do, what are they doing?
7:05: What is their business look like, after hours.
7:08: It’s something I was just constantly thinking about when I had free time.
7:12: And of course, the weekends I had more free time, so I would just, I would do a lot of research and consume a lot of content.
7:20: , To figure out, OK, is this the path that I really want?
7:27: What do I want to do?
7:28: I mean, when you know that you’re meant for more and you don’t know what that more is, you’re so consumed with trying to figure that out and It’s, it’s just been, It’s been great to now looking back on my journey, it’s been great to to see that.
7:49: I put in the time and effort to figure out what I was really passionate about and here we are today.
7:56: Can you speak into that a little more?
7:57: Like how, because I think that’s so often like women in particular, in corporate, in business, like know that there’s something more.
8:06: They know they have a passion somewhere in there towards something like what did that journey look like to experiment with these different ideas like we’re And then how did you know, OK, this isn’t the thing, but it’s leading me to the thing, you know, like what did that feel like?
8:21: What did that look like for you?
8:23: When I came across something I liked, I was like, oh my gosh, I’m so excited to do this, and I was just so consumed with it and I went like 100% full head.
8:32: He forward.
8:33: OK, I want to do all these, like I want to do this thing and I would, like I said, doing the research, I was so consumed with it.
8:40: And then when I would start, like, let’s say I got my, I, I had a hand lettering client, I did envelopes for them.
8:48: , when I was actually working with a client, I just had this feeling like, you know what, maybe this isn’t what I really want to do.
8:58: And it was a little frustrating because like, OK, I have to start again from zero.
9:02: What do I want to do?
9:03: And the same thing with photograph with photography, I, I got a client and I’m like, OK.
9:11: Is this really what I want to do?
9:13: And it was just a constant back and forth, which I think is, it’s just part of the process and everyone goes through it and it’s not like you’re born with, hey, this is what you need to do and you just go towards that.
9:26: I mean, I feel like life is, you’re all, it’s all about figuring stuff out and I remember at one point giving myself such a hard time for picking up all these hobbies like Veronica, you’re wasting time like make something.
9:41: And move forward with it.
9:43: So I would pick something and move forward and I would say, you know what, this doesn’t feel right.
9:46: Let me start all over again.
9:47: I think the starting all over again was what was really frustrating for me, but like I said, it’s, it’s part of the process.
9:54: We all go through it and I’m glad I tried all those things and now I know, OK, that’s not really what I wanted to do, but it led me to finding mentorship, coaching, and now I help.
10:08: Other people pursue their passions, figure out what they want to do because it’s yeah, because I took that journey so.
10:18: It’s hard to figure out, but when you have someone on your side trying to guide you like decipher all of the ideas that are in your mind and like.
10:29: Because sometimes you can’t see it, but for someone else, it’s like very clear, OK, this is what you really like, but you’re just going around the answer.
10:38: That’s why we need support, right?
10:40: Yeah, and I think that’s, you know, I think something that you’re talking to is one, if you’re in the early stages of thinking about starting a side hustle or starting coaching or whatever, whatever this is for you, like giving yourself permission to evolve because for like my own experience, I relate so much to you like I I’m actually still incorporate, and I’m doing all these things and I’ve actually been so grateful to be incorporate because it’s allowed me to dabble in like, who am I going to become and who I’m going to be.
11:08: So like in 2019, I started my coaching business and then my coaching business and I got clients and I was doing it.
11:13: And I was like, it was successful, but what I realized if I wanted to take it to the next level, it demanded this part of me that I did not want to be.
11:21: And I needed to go through the experience in order to do that.
11:24: And so like literally into where like I had a successful coaching business where like if I wanted to take it to the place where I could leave corporate in a way.
11:33: It would require me to do things I don’t like in business, and it had me inquire so deeply within me of like, whoa, whoa, whoa, let’s put the brakes on.
11:42: Like how do I really want to create business?
11:44: But I needed to get my feet wet.
11:45: Like I needed to understand like what does it look like to create an online business?
11:49: What does it look like to coach?
11:50: Like, you know, what is look like to hold space one on one and in the depth and the capacity that I did, you know, like all those things are things that are we’re giving ourselves permission to experience and try it on and be like, hm, is this something that I like and that I don’t like.
12:05: And something that I ran into in my own journey, I’d be curious if you have something similar was like I also ran into things within business specifically was like, is this something that I should know and create the capacity and the skills to do, or is this something not meant for me?
12:25: And how do you navigate that if you ever came up across that?
12:29: Like kind of like forcing yourself, right?
12:30: Because it seems like you try something and you’re like, Photography, maybe this isn’t for me.
12:35: Like, am I not giving it my all to see like if it’s the whole thing?
12:38: Like, how did you navigate that in between, between deciding like this isn’t for me or this is something I get to need to learn more of before I decide.
12:47: I think it’s just a feeling you get.
12:51: So for example, when I got my first coaching client, which I got very early on and I couldn’t even believe it.
12:58: I’m like someone hired me like this is crazy.
13:01: When I had my first coaching call with this person, and at the end of the, at the end of the call, they’re like, oh my gosh, Veronica, thank you so much.
13:09: Like you’ve helped me with XYZ.
13:12: I feel so clear.
13:14: Just those words made, not that they’ve made me feel good.
13:19: I just, I heard that.
13:20: I’m like, this is what I’m meant to do.
13:22: Like I just had that feeling.
13:25: And with photography, with hand lettering, with all the other stuff I picked up, yeah, I enjoyed doing it, but I didn’t have like this fire within me when I was done or I presented the project.
13:37: That I was like, OK, this is what I’m meant to do.
13:39: So I think it’s just a feeling.
13:41: It’s like when you know, OK, this is right, then you know and that’s what you should be pursuing.
13:48: But I love that you tried it.
13:49: I think this is the thing because people get to the point of like, well, I want to know.
13:54: Before I try it, you know, they want to be like this is supposed to be the thing for me.
13:58: And you’re talking so much about like actually signing a client, doing the work, experiencing it, and then deciding like, does this light me up or this is not.
14:07: And I think it’s that fear of, OK, I didn’t like this.
14:13: Am I a failure?
14:15: because I didn’t like this like I put in so much time and effort into this one thing and now I’m like backing away.
14:21: And I’ve come to the conclusion that it’s, it’s just part of my journey and it’s something I, I had to do to land into what I was meant to do.
14:34: But I don’t think you should feel bad.
14:37: I mean, now looking back, it’s like, yeah, I spent a lot, this was like years and years in the making, but we’re also quick to want the answer right then and there so we could just move forward, but that’s Realistically, that’s not how it works.
14:52: Like you just have to dabble into everything to see what it is that you truly like.
14:58: And I tell my clients, don’t just start a business because you saw online that, OK, in 6 months you can make a shit ton of money.
15:07: Like start a business that you’re actually passionate about because when things get hard, are you gonna walk out the door or are you gonna stay?
15:15: And what’s gonna make you stay is the passion, For example, for me, I like helping people and on days where I don’t want to create social media content or I’m drained and I have to jump on this call.
15:30: I think of the person that I’m helping and I’m saying thank you, like, hey, you changed the way I’m doing my business or I’m so excited if it weren’t for you, I wouldn’t be taking this step.
15:41: Like, I think back to that and I’m like, OK, that’s what’s pushing me forward.
15:48: Yeah.
15:49: What is some advice that you would give to someone that’s in those stages?
15:53: Like, so since you went through.
15:55: The early stages of like jumping from corporate to things like what are some things that a listener can be like, oh, I can get ahead of this.
16:02: It’s just like a tip or something for them to think about as they’re starting to build their side hustle.
16:08: I would say I’m all about foundations like you obviously need to figure out what you want to do, who you’re going to target, you know, all, all the business basics foundations.
16:20: I would also say stop putting so much pressure on yourself.
16:23: I was gonna even ask what like looking back on your path, obviously, it brought you to where you were always destined to be.
16:30: But sometimes I think like I love baking cakes and my friends were like, you could make this a business.
16:35: You could sell cakes, and I, you know, I dabbled in that thought, but then I was like, no, I just love making cakes for my friends.
16:41: Like I think if I made it a business, I would lose some of that joy of doing it.
16:45: So I’m curious, like looking back, do you wish, or maybe not even wish, but do you, would you advise someone differently like maybe even just try this first before you even think about making it a business versus like it sounded like you were in that, I need a side hustle, I want to get out of here.
16:58: I know I’m I know I meant for more, so I’m gonna like, because I realized like I did that in my jewelry business.
17:05: Like I tried to make it a business immediately instead of falling in love with it.
17:09: And so then it didn’t do well in the beginning because like I was trying to force without knowing anything about running a jewelry business and, and then it evolved as I became more passionate.
17:19: Like now I absolutely love it and it has become a business.
17:22: but I’m curious like how you would advise like your clients now, even though you had that journey, would you recommend the same journey or would you be like, maybe play with that like before, especially if you have the corporate job to, to keep you that keep that sense of safety.
17:36: I would definitely say explore what excites you to see if like, hey, is this something you really want to do because that’s what I did and I Like you said, you put so much pressure on yourself, like, OK, this business needs to take off because I want to quit my job.
17:53: Like, no, stay in your job, your job will fund the business or your job will fund all the things you’re going to dabble in to figure out what it is that you really want to do, but I feel like you, obviously this is my point of view, but we all know what we really want to do, but we just decide to go around it or it’s like you think, no, I don’t think they’ll take off or no, I don’t think I could make a living off of doing X Y Z.
18:20: And of course, there’s If you love baking cakes and you want to keep that as your hobby, that’s great.
18:26: Like I could sit here and tell you, oh, you would do amazing.
18:28: Like you should like that’s just me.
18:31: Like I just want everyone to pursue the thing that makes them happy, but you do have to figure out if it’s something that makes you happy as a hobby or if it is it something that makes you happy that you could do not 24 hours a day, but as a job, yeah, on a daily.
18:49: I think what you guys are both to like bring it together, you guys are talking about the evolution of business.
18:54: You know, I think there’s this like piece to like when you have this idea, you don’t have to have it right.
19:00: You know what I mean?
19:01: And like anything’s gonna come up.
19:02: And so there’s this sense of faith and trust and surrender into like how, because I think Business is also like the biggest reflector into yourself.
19:12: Yes.
19:13: So when you, when you start to face, you know, your shit starts to come up, you don’t want to do sales, you don’t want to sell yourself.
19:20: You, you know, you want it to be perfect before you put it out on the door.
19:24: Like there’s all these things that we get inside of ourselves that we make it about the business, but it’s really a reflection within ourselves that is making about the business and so.
19:32: I think we all, each of us also you need to go through the evolution of like you facing yourself when you want to put yourself out there and go after your dreams.
19:41: And what I love about you is you’re giving people reassurance of like it is possible for you to do the thing that you want to do, right?
19:47: But there is this in between of like what if I fail or what if it doesn’t look good.
19:51: What if it’s not successful and like they’re getting in their own way.
19:55: However, there is this, I think, at least what I’ve experienced in my own business of like I could evolve the business as I’ve evolved, right.
20:04: If that makes sense, and we kind of need to take the first step in allowing kind of to your point, like the inner knowing of like this isn’t for me in business, but I love this thing.
20:14: But we need to build that sense of discernment within ourselves to decide like Is this the business I really want to dabble in, or is this more of a hobby?
20:22: Is this a thing that gives me creativity, joy that I get to keep for myself?
20:25: Like you gotta learn to give that own discernment within yourself, but you can’t dabble unless you try it, right?
20:31: And it’s OK if you don’t want to start a business doing.
20:36: Something you enjoy, like, or do it and like you said, it will evolve into, hey, I started baking cakes and now I do jewelry like that’s amazing, but if you wouldn’t have started the cake business, you wouldn’t have landed on, you know, confident, right?
20:52: It leads to the next thing.
20:54: And I just, there was one thing you said that I like I wanted to double tap on that, but I just it completely just crossed my mind was that business is a reflection of you?
21:05: Yes, yeah, yeah, and entrepreneurship just Has brought up so many things that I didn’t even realize, and I’ve grown so much as a person and I don’t think I would have had that personal growth if it weren’t for my business.
21:21: And it’s showed me that, you know, in life you need to be confident, you need to be sure of the decisions you’re making, you need to trust your gut, you need to not be scared and there’s a lot of scary things that you need to do in business like selling.
21:37: There’s a lot of fear around selling.
21:39: , if you were to ask me when I first started, oh, are you good at sales?
21:44: I would have been like, of course not, like that’s the scariest, most ickiest thing ever, but it’s something I have to do and it’s, it’s a fear that I face and as I started doing it more and more, you become more comfortable and confident in it, but I’ve grown so much as a person because of my business, which has been That’s helped me in my personal aspect in my other relationships, things outside of business.
22:08: So it’s been a positive change for me.
22:13: I love that you brought it in and I think we all think that you don’t have business problems, you have personal problems.
22:19: Then just show up.
22:20: that manifest in your business and you know, it’s hard to see that in that way because you want to blame all these things externally, but it’s all just a mirror within ourselves.
22:30: what I would love to transition into is to like talk a little bit about what are the basic marketing strategies that A new side hustler adapt or like what are the go to pillars in business that they should be focusing on to, maybe I should, they get to focus on as a way to build a good foundation for their evolution of their business, right.
22:53: So I think there’s a lot of people are just scared of marketing, just the word marketing.
22:59: It sounds intimidating.
23:01: OK, social media, I have to do this, this and that.
23:04: The one tip that I can give you now that I think is the easiest is we all have a story to tell and our story is what makes us unique and that is what will make you stand out in your industry, you know, whatever.
23:23: Market you’re going into.
23:25: And I think that’s, that’s the beautiful side of marketing because you get to know the person that’s on the other side that’s starting the business and you build this relationship and they become relatable and I’ve always said, when you share your story, that’s, that’s your superpower and that’s a superpower that you just have because your story is yours.
23:49: And when you start doing that, the right people that you’re meant to help or that you’re meant to impact will come to you.
23:57: So it’s more of going out there, putting yourself out there, whether it’s messy or not, share your story, you know, hey, this is day one, I’m starting my business.
24:06: I’m trying to figure out what to do and you’re gonna to take people along in the journey and, you know.
24:13: I don’t know, 34 months from now, you’re like, OK guys, I figured it out.
24:17: I’m doing this, this and that, and now you’ve built this audience.
24:21: And in today’s day and ages, you need to, not necessarily that you need to, but having an audience is what will sustain your business.
24:30: That’s how you’ll get your clients and all of that.
24:32: But I think it’s having thousands and thousands of followers is great, but if you have a solid Small audience of like people that are really, really invested in what you’re doing and you’ve built a connection with, those are gonna be the clients.
24:50: I’ve always believed that you, you don’t need to have a big audience to have a successful business.
24:55: I’ve seen a ton of people with thousands, 100,000 followers, and I’m sure their business isn’t as well off as you might think, you might think, right?
25:04: And There’s other people that have smaller audiences and they’re like consistently booked out or, you know, they’re selling out other products or whatnot.
25:13: And I think that’s the difference that their their marketing is so true to them and so unique.
25:20: They’re not just following what everyone else is doing, they’re following what feels right to them.
25:26: So we do this when we’re like you, you hit the nail nail it.
25:32: Yeah, and I think it’s, I think, I think it can feel intimidating for people of like I should have 10,000 followers or I should have 100,000 followers, but there is something that comes in that personal ability to connect.
25:43: I mean 3000 people is a lot of people still, but to like be you can connect on such a deeper level than like say you have 100,000 people like.
25:51: You just can’t necessarily make the same connections.
25:54: and that is, I think so valid because I think people get discouraged with marketing, social media, all this stuff.
26:01: It feels overwhelming.
26:02: And I think exactly what you said is like it really calls you to one sit in yourself and also figure out like what is your personal story and find that vibrational match with other people, right.
26:16: Yeah, and being authentic, I think when, when you’re starting off, it’s the confidence might not be there.
26:23: So you’re like, let me follow what this person’s doing or let me get inspiration from this person and that’s fine.
26:29: That’s, that’s a great starting point, but my hope is that one day you’ll say, no, you know what, I want to talk about this because this feels right to me or I want to share this story because this feels right to me.
26:40: And when you’re authentic, It’s a lot easier to create content.
26:44: It’s a lot easier to, you know, do sales.
26:47: It’s a lot easier to go on stories and talk to the camera.
26:51: I know that could be so scary to do at first, but if you live in your story and your purpose and you know, hey, this is what I’m meant to do, this is who I am and I’m not scared to share it with everyone.
27:06: It just, everything just starts flowing and it feels right.
27:09: I have two questions.
27:11: I’m like, does this strategy work for all kinds of businesses like or is it specifically towards one?
27:17: Because I think about like your jewelry business, like that’s a product-based business versus like a services-based business or consulting service business.
27:25: Does this work?
27:26: In areas across the board, yes, I think so.
27:29: So I mainly work with service-based businesses, but I think this also applies to product-based businesses because if you have a jewelry business, I come across your content and you’re sharing, hey guys, I’m, I’m doing.
27:43: this or I, I just adopted a dog, blah blah blah.
27:47: I created this necklace that’s inspired by them.
27:50: Like you’re telling me a story, you’re reeling me in.
27:53: OK, I relate to you.
27:56: I, you adopted a dog, I just adopted a dog.
27:59: So Even though it’s a product and she’s selling a product, I’m also buying into who she is, right, as a human, I’m buying into her business.
28:10: I like you.
28:11: I’m going to buy from you whatever it is that you’re selling.
28:14: And I actually talked about this not too long ago, There’s, I came across these girls, they opened a bakery, they sell pandulce, which is like Mexican bread, Mexican sweet bread, and their bakery is 20 minutes from my house.
28:31: It used to be 5 minutes down the street and it’s 20 minutes.
28:35: And I got, I got to know them.
28:36: I met them.
28:37: They literally remind me of myself and I’m like, I love these girls, like I want to support them.
28:42: And even though they moved their bakery 20 minutes away, I still make that drive.
28:47: Why?
28:48: Because I connected to them as people.
28:51: Their red is great and I could probably find something that’s comparable closer to my house.
28:55: I don’t need to make that drive, but just because I’ve connected to them as individuals, I connected to their story, to their business.
29:03: I’m willing to make that drive to go buy from them.
29:07: I think about this.
29:09: I’ve done this before.
29:10: I think I posted on threads once.
29:11: I was like, who here would drive 45 minutes to an hour to something that you care about or like you’re feel connected to.
29:17: And I got so much feedback.
29:19: They’re like, I would immediately like I would, I would because I did all the time.
29:23: I think I drove to like LA.
29:24: I was in San Diego.
29:25: I live in Orange County.
29:27: I went to San Diego and then I went to LA for this very specific thing and I was like, I’m so glad I did this, but I did it because I knew the person that was hosting this event.
29:35: I knew that I wanted to spend time with them and I was like, I’m not gonna dip out on this event like, and it’s so easy when you don’t know them, right?
29:43: Because we, we do events as well and you know sometimes I think I’m like, what is it gonna take for them to want to come to our events?
29:49: And I think they come one because the marketing is like in that’s the thing that they like, but I think they also want to be around the energy like kind of choosing like the Pilates class that you want to go to, right?
29:59: I like the teacher instructor because you resonate with them.
30:03: , the other question I had for you, so you talk a lot about social media.
30:08: The other thing that I have learned in my own business is like social media is so great and I have like a following there, but I’ve actually found a lot of resonance in marketing in person.
30:16: So I’d love your perspective around what does that look like, not just marketing yourself in social media, but like marking yourself or LinkedIn or through website or through SEO or through blogs, but like also like what.
30:28: Does it look like to market yourself as a human being?
30:30: Like, I think you came in.
30:31: This is your brand that you’re wearing.
30:33: Aren’t you like red and black on your oh yeah yeah yeah yeah yeah I was like my brand.
30:37: I was like, you know, I don’t have a brand, but maybe red is your color.
30:41: Yeah, red is my color.
30:43: OK, so tell me a little bit about like marketing yourself in person.
30:45: , so I love going to networking events and that’s been a goal of mine.
30:52: I started late last year and I’m like, OK, I really need to focus on that this year.
30:58: You get so much energy from talking to other people, and when you’re at these networking events, you know, you’re getting to know the other person, blah blah blah, and they ask you, hey, what do you do so you share a little bit about yourself.
31:11: So you’re putting your business out there.
31:13: But at the same time, they’re getting to know you as a person and they’re building that relationship, which ties back to what we were just talking about how You got to know the person, they built a relationship with you.
31:26: So now you trust them and you’re willing to buy from them.
31:31: So I think networking events are great, marketing yourself in person.
31:38: Yes, I’m wearing my colors.
31:39: I just, I don’t know, I just wear red all the time and I, I just had came in look like her Instagram like color, yeah, so, You never know who you’re gonna meet and talking to other people is like that’s your business card.
31:59: Like you’re putting yourself out there verbally, not just visually on social media, and that can open other opportunities for you.
32:08: Like, if I met you guys down the street, you’ve been like, oh my gosh, you’re, that’s great blah bla.
32:12: But hey, I have a podcast.
32:14: Do you want to come on my podcast.
32:16: So I, you know, creating, you never know where the connections that you make are going to lead you and that’s another way you can market yourself.
32:26: Like it doesn’t just have to be through a phone, through a screen.
32:31: And I know talking to strangers or people you don’t know about what you’re trying to do, it seems scary, but They might be doing the same thing themselves.
32:40: Like it must be, it might be their first networking event and you guys bonded over like, hey, I was really thinking about not coming to this, but I actually did, and she can be like, oh my gosh, me too, like, what do you have going on or, you know, you just never know and I think it’s, it’s a beautiful way to market yourself and your business and it gives you the confidence to put yourself out there.
33:02: Just makes me think of like like Medo C.
33:04: Yeah, so we joined this like female founder.
33:06: Community.
33:07: I joined.
33:07: She didn’t.
33:08: She gets to come.
33:09: I I it’s in Orange County.
33:10: It’s in Orange County.
33:12: But one of the things that I love about that group of women is like you are a female founder and you come at any stage of your business.
33:18: And what I’ve noticed and like it’s been reflected back is like people will openly talk about like I’m struggling in this area or I have this idea and they don’t care about the credibility like people are hiring each other within the group, not because of the credibility or their skill set or The number of followers like they’re supporting one another because they’re like, Oh, you do this really good cool thing on Pinterest and you do SEO like I want to do that.
33:45: Like I love to support you, especially when she’s like in a transition and like it takes a trust factor to a whole another level when you are fully expressed and in your authenticity and relatability because people want to feel you, they want to relate to you, right?
33:59: And you’re not just, you’re buying from a person, not, a business or, you know, it’s a lot easier to, you feel more comfortable, you know, you feel their energy in person and you’re like, oh my gosh, I really related to this person.
34:15: I want to be around her energy or I want to work with her because she understands me and I feel that she understands me.
34:25: Yeah.
34:25: I think that’s why we are so passionate about doing the podcast in person.
34:30: You get to feel someone’s energy so different than being online or being like on Zoom or anything like that.
34:37: And it brings a different level of connection.
34:41: Yeah, I mean, we’ve made friends from the podcast, you know, like there’s people I’m like, wait, I want to hang out with you more.
34:46: But because I feel you and like the truth is I see them on Instagram, but I like I feel them but like I don’t want to feel them, you know, you don’t really get to know them.
34:53: So like I think it’s like in person I’ve just found like I, I remember being in this place in my own personal business where I was like, social media is everything.
35:03: I have to go 100% into social media, you know, I’m gonna grow my followers.
35:06: I’m gonna.
35:07: Create this thing I’m a show up every day and so I had to learn the balance between like what does it look like to do networking in person and also leverage such a beautiful tool like social media and like that balance because it can get so easy to caught up.
35:20: I’m like I’m behind the phone and nothing’s working, you know, and then you go to a conversation and someone meets them and you’re like, we, I, I wanna work with you.
35:28: I know someone that can help you.
35:30: I got.
35:30: This, this, this, that.
35:31: Like people are just more willing.
35:33: Yeah.
35:33: And you, what I’ve gotten from in-person events was like you said, you’re doing stuff behind the screen and you’re like, it’s not working.
35:43: And then I go to an in-person event and I talk to this person that’s so passionate about what they’re doing and it just lights me up and I’m like, OK, this was a great reminder of Why I need to be doing what I’m doing, even though yesterday I felt down because things weren’t working out, but I came to this networking event and I talked to this person and then she just reminded me of that I’m on the right path and that I should keep moving forward.
36:10: So what are some of the ways, like going back to social media for a second because I think that is such a prevalent way to market yourself.
36:17: What are some of the ways that you help clients like find and step into their authenticity?
36:22: Because I think that, you know, more and more like you said, people are wanting to buy a story, they’re wanting to buy you your energy.
36:29: How do you bring that across regardless of whether it’s a product, it’s a person, it’s a service, how do you, because I think also like you said, it’s so easy to look at everyone else doing your line of work and then be like, oh, I want to do something like that or something like that or how do you encourage your clients to tap into that authenticity?
36:46: What does that look like?
36:48: That’s actually one of the first things that I work on with my clients.
36:52: I literally tell them, OK, what is it that you’re passionate about and tell me your story.
36:57: And we literally go through their story in detail.
37:01: And I figure out, I take the points of like, OK, this is related to what you want to do, and this is how we’re going to tie your story into it.
37:11: So I do this on purpose because I want the client to feel like the business is theirs, that it’s a reflection of who they are as a person and not This persona that’s on social media that’s, you know, not really them, but, real quick on that.
37:32: So like when you’re talking about that, I feel like there’s like a vulnerability aspect.
37:36: Yeah.
37:37: So how do you get your clients to navigate that because You’re saying you want me to share my my messines story and I’m still like working on do you want me to be honest about the fact that like I don’t know, I didn’t sign a client today.
37:50: I don’t know what the, the thing is, you know, like what does that look like to balance your opening your clients to the vulnerability.
37:57: And like how much do they share, how much do they not share?
38:00: You would be surprised.
38:02: At least the clients that I’ve worked with, they’re pretty open, and I feel like I don’t have the.
38:11: I, I, I mean, I guess I do obviously I want them to make.
38:15: I want to make them feel comfortable and I tell them, hey, if there’s something you don’t feel comfortable with sharing, that is OK, but I just remind them, we’re doing this for a good reason, and I’m not trying to embarrass you.
38:26: I’m not trying to share your deepest, darkest secrets.
38:29: I’m like, you went through the things you went through for a reason and you, they’re a part of you and it’s OK if you want to share them and it’s also OK if you don’t want to share them.
38:39: But I’ve, I don’t think I’ve really struggled in trying to pull stuff out of people.
38:44: I do ask more clarifying questions and I think I get to the root answer after doing that, but For the most part, they’re, they’re pretty open with me and I’m always thankful for that because I, I get to know them on a deeper level and it just excites me like, OK, this is amazing and how this ties to what you want to do and we’re going to merge the two together and this is going to be your business.
39:11: Like it’s a reflection of you.
39:13: It’s like another part of you.
39:15: So good.
39:17: I was gonna ask like another question like marketing questions.
39:20: So like what else can someone, we’re talking so much about marketing and like social media.
39:24: What else to a business does a new business owner or future business owner want to start thinking about as far as social media, as far as business or starting a, yeah, I would definitely say start posting before you’re ready, just messy action, take messy action, learn from what you’re doing.
39:46: , I’ve recently started becoming more active on TikTok.
39:50: I feel like those Instagram and TikTok are like two completely different, so different, and it’s, it’s so much easier to show up on TikTok than it is on Instagram, which is very strange.
40:02: Yeah, but I mean, I would probably say that like start on TikTok first before you TikTok’s messier.
40:09: Yeah, I think Instagram has like an aesthetic component to it, right?
40:14: And you’ll you’ll feel more comfortable being messy, yeah, on TikTok, right?
40:19: So, I think that and also being comfortable and confident in talking about your business and putting yourself out there because it’s, I mean you could do all of the I don’t want to say you can hide behind the graphics or doing, you know, graphic posts or stuff like that, but, and that’s OK, that’s what I did at the start because it was scary to know to go on camera and talk to the camera, you just feel silly.
40:48: But once you start putting your face out there and you start talking on camera and making videos and taking messy action.
40:57: It’s, you’ll just start feeling more comfortable and I know you specifically asked me for marketing tip and I just went like completely the other way, but I’m trying to think of, obviously start posting, you know, open your platforms.
41:12: I, I always tell clients like across the board, if you’re doing Facebook, Instagram, TikTok, like make sure your handles are the same, Be consistent with posting, and I know a lot of people talk about that.
41:25: I think that’s the hardest part for people and consistent.
41:28: And that’s why I say I start with TikTok because I think with TikTok it’s a lot easier to be consistent and on the platform, it literally tells you what ideas to be or like what It gives you content ideas like you go to the creator, search insights and hey, people are searching for this.
41:47: I should create a video about this.
41:49: So it’s, there’s not a lot of thinking that needs to go into it.
41:53: It’s like, it’s literally right there for you and you could just start doing that.
41:57: And another tip I want to share.
42:00: is when you’re starting off, don’t think that you need all of the bells and whistles.
42:05: Like, you don’t need a website right away.
42:08: You don’t need to invest in a fancy camera, fancy lighting, you don’t need to have an email list just yet.
42:21: Of course, if you want to start one, that’s great, but I think people are so caught up with, oh, I want all these things like I’m a business owner now, I need to have a website.
42:29: I need to do this.
42:30: And in reality, you don’t like go on Canva, create like a website PDF and if someone asks about your services, share the link to the PDF it’s free.
42:40: I’m all about when you’re starting off like you don’t need to spend that much money.
42:45: Like there’s different ways to do things like try to do stuff for free.
42:50: And then as things start growing, then OK, start investing in the website.
42:55: Just because you don’t have all the bells and whistles, it doesn’t mean that you don’t know what you’re doing or that you aren’t professional or worthy of success.
43:05: Like you’ll get there eventually, but don’t spend the money if you don’t need to.
43:10: That makes me think about.
43:11: Also giving your messaging time to evolve.
43:14: Because I think like as you start talking about your business, you’re going to hear other people speak and you’re going to hear people like, oh, this is how you relate to it.
43:21: I never thought of it that way.
43:23: So it kind of gives you, you kind of do free market research by having conversations about like these, this idea that you’re bringing to the table and people giving you feedback and It allows you to get really clear on the things because one of the things I really struggled on early on that you said like, who am I marketing to who’s my target person and like I was like I don’t fucking know.
43:42: All I know is I want to buy.
43:46: I also thought for a long time that I was like, well, everyone can benefit from this, you know, because especially as a life coach, you know, like it’s kind of like.
43:54: I can’t, I can help everyone, you know, so it’s kind of, it was hard because I was like, I don’t know who I’m going to focus in on like I think men need this work.
44:02: Why do men need this work and then it took me some time to get really clear on like who the person was, but I needed to start to let it evolve.
44:11: Yeah, the messaging come through.
44:13: I think that’s where the confidence.
44:14: And, and at the, it’s so normal.
44:17: Everyone, when I started off, I remember I was like, whoever I’ll help anyone and everyone.
44:21: I just want to help everyone, but you need to be OK with saying no to people.
44:29: Like you need to be OK with knowing that you can’t help everyone.
44:32: Like I know I could probably help product-based businesses, but it’s not something I want to do.
44:37: Like I need to like niche down and people talk about, you know, finding your niche, that’s important, but It, it’s so important because it gives you the clarity and the direction that you need to go towards.
44:51: Because if you want to help everyone, it’s like you’re trying to go in like 5 different directions at one time and obviously that’s, that’s not the best thing to do.
45:00: It makes me sound like you said this the other day, just because you can doesn’t mean you have to.
45:04: Exactly.
45:05: And I think that’s really hard when you’re like early on your business because you’re like, this is a part of me.
45:09: I want everyone to want me, but the truth is, is like Focus in on what you want to work on and then the people will meet you there.
45:15: But just because you can’t help that thing, it’s like, well, that’s also energy that I’m spending on that thing versus building the thing that I really want, yeah.
45:23: Yeah, and I think even coming from a product-based business perspective, like you could beat your head against the wall and keep trying to force something to work that’s not working.
45:33: And or you can just allow yourself to pivot and be like, oh well, I’m getting clients this way or I’m getting customers this way and this keeps expanding, but I wanted it to be this, but it’s this, do I lean into this, you know, or do I try to force what isn’t working?
45:48: And you know, it happened to me in my business and I feel like because I was just like, OK, I’m gonna go this direction.
45:54: Even though everything I was seeing is like, no, this is how you do it, you know, and I think it’s the same in the service-based industry too is like that comes back to authenticity of yourself and knowing your story and knowing who you are and what you’re here to contribute and instead of doing what you see everybody else doing, right?
46:14: And it’s, that’s, that’s a beautiful example because you’re saying, hey, I’m getting pulled in this direction, but I really wanted to go in this direction.
46:22: I think in business you’re going to come.
46:24: Across a lot of decision making where you’re at a standstill and there’s two roads you can take, and you have to remember like, hey, what’s, what’s the thing that got you started?
46:38: What is the thing that you’re passionate about?
46:40: Don’t follow the money or don’t follow.
46:44: Don’t get so hardheaded.
46:45: No, I wanted it to be this.
46:47: Like, you need to have the confidence in yourself to make the choice.
46:52: And even if something else is more attractive, but you know it doesn’t align with you, you need to have the confidence to say, no, this isn’t for me.
47:01: I know this is gonna work out for me and even though the road is a little rocky right now, I still need to continue to move forward because this is what I want to do.
47:11: Literally, I have a question too, which is kind of taking it back to more at the beginning of the conversation, but how did you know when you were ready to leave your 9 to 5,.
47:24: You just, so my story is a little different and I, I mean, of course, there’s probably other people that don’t the same.
47:31: So with me, it was a, it’s funny because it happened during COVID.
47:36: So I was on furlough for a couple of months for, I don’t know, like I don’t even remember at this point.
47:42: And when things were starting to open back up, I started my business during COVID.
47:49: so when they offered me my job back.
47:52: That’s when I’m like, OK, Veronica, this is the day.
47:56: What path are you gonna take?
47:57: You can go back to that comfortable salary corporate job, or you can continue with what you already started.
48:06: And obviously I, I’m sitting here I’m not in my corporate job, but it’s just knowing like you will.
48:17: You will know like it’s time for me to quit.
48:20: It’s time for me to leave.
48:22: And I, I mean, you could do it the bootstrap way and like, hey, I’m gonna quit my job.
48:29: I have 3 months of saving, like, I’ll figure it out and that will light a fire under you to get the clients or you can Wait, continue with the 9 to 5, build your clientele, and then when it gets to the point where like, you know what, it’s too much.
48:46: I have to pick between the two, then obviously, I hope you pick your business and not the corporate job, but I think everyone’s path is different and there’s no right or wrong way or when this happens, then you should quit.
49:01: I think it’s just a feeling of, hey, I think it’s time, I need to make a choice.
49:07: Either I stay in my corporate job or I continue with the business.
49:12: Yeah, that was such a great question.
49:14: I think about this all the time personally because like, I mean, I’m in my corporate job and I have two businesses.
49:21: We have this podcast, and we also have, she has a business, business, so I speak and get paid to speak, which is amazing and people will buy courses on the back end, which is awesome.
49:33: But both of them are in the early stages, so like I basically left my coaching business and I was like, fuck that, I don’t want to do it that way.
49:40: Go to start over and I started over and so what’s interesting, I think about capacity is like I also have such a blessing with my corporate job where like.
49:48: I’m remote, they’re not on the micromanaging.
49:51: If anything, they actually support my business and so.
49:54: I’m trying to get one of our businesses to a place where I can make that decision, but the constant is always time management, you know, I think a lot of women that are struggling with the idea of starting one more thing or starting a business, like, especially if they’re kids, they have kids involved, so like not only do they have their corporate job, but they have their kids and they have their kids play games and they have their, you know, all the things that need to be doing.
50:16: But what I’ve realized, my personal opinion is like by having these businesses that we’re growing right now.
50:24: It gives me life to show up in all areas of my life because it’s like a part of my creation, it’s a part of my purpose.
50:31: And so I hold on to that where it doesn’t necessarily burn me out because these areas are giving me life in a way that corporate doesn’t necessarily do anymore.
50:40: And the, the, like you said, the time management is so important also.
50:45: You give time to the things that you really care about and if starting this business, pursuing this passion is something you really want to do, you’ll find the time.
50:56: And when things get hard, you probably will find a million and 1 excuses to not do the thing, but you’ll probably feel guilty like, hey, maybe I should have put more time into the business or maybe I should have done this.
51:11: I don’t think there’s a, like if you don’t set like time, not if you don’t send time logs, but what’s worked for me is like, hey, from this time to this time, I’m gonna work on this, from this time to this time, I’m gonna go to the gym, from this time I’m gonna cook dinner, organizing yourself and making A list of your priorities is what’s gonna help you stay on target when it comes to building and starting your business, or else you’re going to be like, oh, I’ll do it next week and it’s like 4 or 5 months later and you’re still in the same.
51:44: Yeah, I think a lot of people do that.
51:45: Yeah, yeah, there’s this mom I came across on TikTok.
51:47: I remember like maybe a year ago and something she said she’s like she had a 7 figure business and everyone was like, how did you do this with a mom?
51:55: She had like 3 kids, still was working a full-time job, not at this point, but when she started, she said I looked at all the time I scrolled on social media after my kids were asleep like in the morning and she said I would utilize that time to share my voice and like create this business.
52:10: And I think it’s exactly speaking to what you said that if you want it, you will.
52:13: And we were.
52:13: saying today, like I’m working more now, more hours, more time in the two businesses I like the one we share and the one I have, but I feel so fulfilled.
52:21: I could do it all night long.
52:23: Like I’ve never, I’m never really tired of it because I, we love it so much and I think that’s also like such a huge point is like, it doesn’t feel like work all the time.
52:33: Sometimes it does, of course, but like, I’m like, wow, I get to do this.
52:37: What a gift.
52:37: Like I feel so grateful.
52:39: I can’t wait for it to expand.
52:40: I can’t wait for it to grow and be and evolve and be more.
52:43: And I think that’s what you’re speaking to.
52:45: Yeah, yeah, you, you find the energy.
52:49: Doing the things that you really want to do.
52:51: And of course, it’s totally valid that you need to take a break or you need to take a step back to recharge, but that doesn’t mean that you’re not doing what you’re meant to be doing, right?
53:01: There’s, I think it’s, you know, finding that balance and everyone’s balance looks different.
53:06: Like I could tell you what I do, but it might not work for you girls.
53:10: Like it’s fine.
53:11: Finding what’s true for you and finding what works for you.
53:14: And it’s what you said earlier too, it’s divine timing.
53:16: Like it’s recognizing it, it, you know, you’re doing so well and you’re so fulfilled in your business, but it took years to get there, you know, it’s like, I think we want it now.
53:25: And even for me, it took me 4 years to get my business where it is and it it still has room to expand and evolve and it will always be evolving, but I feel like If the beginning me like knew it would take this long, I might have been like, I don’t know if this is for me like all the ups and downs, and I think looking back I’m like, oh, I’m so grateful for all those experiences, you know, and I think we have to let go of the timing, like God’s timing, not our timing, patience, patience.
53:50: That’s one of my words.
53:51: I was like patience and trust that things are gonna work out.
53:55: Yeah.
53:56: I also think just the last little tip I was like, I think about this for myself.
54:00: Like if I was starting over, like even if I just did 1 hour a day or like 2 hours a week, like it doesn’t necessarily like to move the needle in your business.
54:08: You really don’t need a lot.
54:09: Like, yes, like with this podcast business we spend like an all day on the weekend doing these things, but really you and I are sprinkling a couple of minutes during the week and We have one day on Sundays where we move through the needle, but it doesn’t have to.
54:22: I think people get also caught up in like, I have to do it every single day.
54:25: I have to show Monday through Friday.
54:27: It’s like, oh no, like you literally just need a couple hours a week to move the needle in your business.
54:33: And if you’re, if you only have that one hour like just focus, yeah, like you would be surprised how much you can get done in an hour if there’s no distractions, no phone, nothing, OK, I have to film content.
54:46: You’ll get so many videos done within an hour.
54:50: Delete Instagram, you guys.
54:51: Yeah.
54:52: Yeah, it works or TikTok.
54:55: Do not go scroll.
54:56: Yeah, don’t go scroll.
54:57: Do not open your emails.
54:59: Yeah.
54:59: Oh my God, how many times I open my emails and I’m like I’ve looked at this 5 minutes ago.
55:03: There’s there’s no need for email.
55:05: You’re like, is this legal?
55:06: No, OK, let’s move on to things that are actually gonna get me to move on.
55:11: So our last question that we have for you and we’d love to ask you is.
55:15: , where in your life today, by the way, this conversation has been amazing, and I’m so grateful that you’re here.
55:22: where in your life today do you feel called to be more fully expressed?
55:25: This can be life, health, relationships, business.
55:28: Where are you being called to be more of you?
55:32: I think in my relationships, it’s something I’ve wanted to work on as far as like my friendships.
55:42: I’ve worked on this with my husband.
55:44: I’m, I love what I do, but with the people that are close to me, I don’t really share that passion.
55:52: And I don’t say, hey, you know, I’m doing this with my clients.
55:55: I have this going on, and because, you know, friends don’t really ask like they know what I do, but they don’t really ask like, hey, what’s going on?
56:04: Like, what’s new?
56:06: so I feel like I need to be more vocal and more authentic and expressive, like, hey, I’m so excited.
56:12: I’m working on this thing, so I can let people into what really lights me up and I mean, my friends are great.
56:21: My, I started doing this with my husband because he doesn’t like, you know, men, they don’t ask questions and if you don’t tell them stuff, they won’t ask you.
56:30: So now I’ve learned that I need to tell my husband, hey, I have this going on, like, what do you think or what do you think of this?
56:38: I, I have this, I have to do this tomorrow and now he knows more of like what’s going on.
56:43: I think I, I need to do that with my friendships and also with my family because they don’t.
56:49: Just because they don’t ask doesn’t mean they don’t care, but then it’s also my responsibility of like, hey, I need to share this part of my life and me with them.
56:58: And even if they don’t ask, like I just, I need to express my authentic self with them.
57:05: So like you want to.
57:06: Yeah, I do, and it’s, it’s and I’m making the effort now.
57:10: It’s just so strange like, hey guys, I have this, you know, you don’t want to sound like, let’s talk about me, but I also need to let Other people.
57:21: I’m not a closed off person, but I need to let people into what I have going on.
57:25: You know, I think I relate to a lot of what you said.
57:27: I think for me as like a high achiever as someone that’s go go go, like I’m already, I did that, done that.
57:32: I’m on to the next.
57:33: And so sometimes it’s difficult to let friends in and say, I’m so excited I did this thing and like telling people so it’s a practice and I understand like in different ways, but there is a feeling of like being met in that and someone’s like.
57:46: Oh, I get to feel you.
57:47: I get to know what’s important to you.
57:48: I get to know what’s exciting for you.
57:50: That’s so cool and I love that you’re stepping into that.
57:53: Yeah, yeah, it feels so good to be celebrated.
57:54: You deserve to be celebrated.
57:56: Yeah, I love celebrating other people, but it’s strange to ask it.
58:01: Yeah, it’s strange to receive it.
58:02: But they can’t celebrate if they don’t know.
58:04: Yeah, which is the whole thing.
58:08: It’s something we need to work on.
58:09: Yeah.
58:10: So where can people find you?
58:12: Yeah, you can find me on.
58:14: Social media.
58:15: I am at the Veronica Valadez.
58:18: like I said, I’m active on TikTok on Instagram, and if you are interested in starting your business and you’re trying to figure out what it is that you need to do, I’m more than happy to help you.
58:32: Of course, you’ve heard that’s my jam.
58:34: That’s what I love to do.
58:35: my website is at my website is theveronica Valadez.com.
58:40: Amazing.
58:41: Thank you so much.
58:42: Thanks for having me.
58:43: Yeah, such a pleasure.
58:44: It was nice to get to know you.
58:46: Yeah.
58:46: Thank you.
58:46: Thank you.
58:47: Thank you so much for tuning in.
58:49: We really appreciate you being here.
58:51: If you enjoyed this episode, we’d be grateful if you could leave us a review and share it with a friend.
58:56: Also, we would love to hear from you.
58:59: Reach out to us on Instagram and let us know where you feel inspired to express yourself as you embrace this next era.
59:06: We are here to support you and encourage you.
59:08: Before we go, we want to remind You that you are powerful and deserving of fully expressing who you are.
59:14: Embracing your journey toward authenticity is a vital part of that process, and we’re grateful to be alongside you.
59:20: If you’re looking to dive deeper and connect with others who celebrate their true selves, we invite you to join our community.
59:27: It’s a virtual space for connection and accountability where you can share your experiences and grow together.
59:33: You can find the link in our show notes.
59:35: We can’t wait to welcome you.
59:36: See you on the next one.